Hollywood Ink

Hollywood Ink

DreamWorks Pins Latest Toy-Adaptation Hopes on View-Master: The Movie

viewmaster_ink.jpg· Having coaxed more than $1.5 billion to date from its two Transformers trysts with Hasbro, DreamWorks has hopped into bed with Mattel for a movie based on its action-packed, 3-D View-Master toy. In a comment since removed from his Twitter feed, screenwriter Brad Caleb Kane likened the project to “the old ’80s Amblin movies: Goonies, Young Sherlock … in that vein,” thus triggering a garage-sale gold rush around Hollywood for the next discarded children’s activity and the 50-cent VHS tape that will influence its monumental big-screen adaptation. [THR]

Leonardo DiCaprio dares to make a film without Martin Scorsese, Paramount dares to make Baywatch a comedy, and more Hollywood Ink after the jump.

· Accomplished commercial director Rupert Sanders is in negotiations to take over The Low Dweller, which Leonardo DiCaprio and Ridley Scott’s companies are producing for Relativity Media. The story concerns an ex-con chased by a mysterious figure from his past; I’m not sure which board game or toy line this is based on, but surely Relativity will incorporate a lucrative Mr. Moneybags-chased-by-the-Monopoly-dog-after-getting-out-of-jail-free angle at some point along the development line. [THR]

baywatch_ink.jpg· Is nothing sacred? Paramount has recruited writer-director Justin Garelick to bring TV’s historically complex ensemble drama Baywatch to the big screen — as a comedy. [Variety]

· Brad Garrett’s little-known media empire continues to expand, adding the adult-oriented cartoon Dumb Bunny and Jackass to his producing repertoire for Sony Pictures TV. [THR

· Virginia Madsen has signed on to play the cruel, fortune-spending ex-wife of Kevin Spacey’s disgraced title character in the indie dramedy Father of Invention. [Variety]

· Peter Krause will fulfill his career-long ambition of acting alongside Mary-Kate Olsen after joining the Beauty and the Beast updating Beastly, currently shooting in Montreal. [Variety]

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I can somehow only imagine Viemaster in the hands of Steven Soderbergh, the end result being some sort of ersatz, Schizopolis-like slice of non linear, heavily edited cinemeatic jigsaw puzzle pieces.

Land Robert Pattinson and Olivia Thirlby, and it's a done deal.

The Hoff's manboobs were starting to slouch even back then.

If they can 3-D this thing and make it pop like the 3-D Viewmasters back in the day, this could be pretty cool...And MAYBE start a move toward more 3-D stuff if the tech's as good as I hear it is now. (Have yet to see any new 3-D stuff unfortunately.)

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By the Numbers: weekend takes every Monday
Shutter Island Paramount
$22.67M
$75.54M
Cop Out Warner
$18.21M
$18.21M
Crazies Overture
$16.07M
$16.07M
Avatar Fox
$13.66M
$706.56M
Percy Jackson Fox
$9.58M
$71.00M
Valentine's Day Warner
$9.06M
$99.92M
Dear John Sony
$4.81M
$72.43M
Wolfman Universal
$4.26M
$57.38M
Tooth Fairy Fox
$3.43M
$53.84M
Crazy Heart Searchlight
$2.46M
$25.01M
Data courtesy of Rentrak