Wednesday Box Office
Ice Age Deals $14 Million Blow to Fallen Ego
A brief Movieline Attractions addendum: While four days remain for Ice Age: Dawn of the Dinosaurs to cool off, consider upgrading your box-office expectations based on a terrific $14 million opening day — an estimated $3 million lead over the wounded Transformers: Revenge of the Fallen.
As mentioned this morning, you can attribute a decent percentage of that gross to the padded ticket price for 3-D. But it also promises a much closer box-office race than either Fox or Paramount probably had in mind for the long weekend; expect a photo-finish Sunday night, naturally followed by the release of suspicious exit poll data detailing Ice Age audiences’ consensus that it could be longer and really use “more jive-talk.”
· Wednesday Box Office: ‘Ice Age 3D’ Opens To Big $14M… [DHD]
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