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Celebrations

Rejoice! It's Avatar Day!

Written by S.T. VanAirsdale | 21 Aug 2009, 5:00 AM | 3 comments


You’ve got your tickets (maybe). You’ve got your points of comparison. You’ve got 12 years’ worth of anticipation. And today, thanks to some robust marketing savvy at Fox on a relatively dull weekend elsewhere at the box office, you’ve got an official holiday for Avatar! Tell your boss that Movieline advised you to take the rest of the day off, and please pass along this handy greeting card to friends and family as an expression of your good cheer. Happy trailer-going!

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Comments

From np | Reply
Posted 21 Aug 2009, 7:39 AM

Sorry, Avatar, the Basterds are more important to me.

From Liz Lemonazi | Reply
Posted 21 Aug 2009, 7:56 AM

I'm not sure if I should hold James Cameron, Fox, or Movieline (see artwork above) responsible, but Avatar is looking more and more like a glorified Nicktoon.

From SunnydaZe | Reply
Posted 21 Aug 2009, 10:05 AM

Imagine the Cameron staff member who will be fired for saying, "Don't worry, Mr. Cameron, everybody LOVES Avatar! Delgo and see it on opening week-end!!"

The staff member will then be hauled of the lot in hand-cuffs shouting, "What did I say? WHAT DID I SAY??"

http://www.funnyordie.com/videos/04753d25d0/avatar-as-delgo

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By the Numbers: weekend takes every Monday
Shutter Island Paramount
$22.67M
$75.54M
Cop Out Warner
$18.21M
$18.21M
Crazies Overture
$16.07M
$16.07M
Avatar Fox
$13.66M
$706.56M
Percy Jackson Fox
$9.58M
$71.00M
Valentine's Day Warner
$9.06M
$99.92M
Dear John Sony
$4.81M
$72.43M
Wolfman Universal
$4.26M
$57.38M
Tooth Fairy Fox
$3.43M
$53.84M
Crazy Heart Searchlight
$2.46M
$25.01M
Data courtesy of Rentrak