Emmy Ratings Up

This year's Emmy telecast recovered from its ratings slump, scoring a 10% rise in key demos. While the show remains the third-lowest-viewed ceremony in Emmy history, it scored respectable ratings up against NBC's juggernaut broadcast of the Cowboys/Giants game. It's clear the Emmys need to feature more jock-baiting celebs; I suggest casting Chris Berman as a gracious Alec Baldwin and Linda Cohn as a harried, emotionless Mary-Louise Parker. [Variety]

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