Adventures in Marketing
In one of the most persuasive anti-fur statement since the New Moon Wolfpack waxed its chests, Twilight Saga bit player Christian Serratos joined forces with PETA this week to launch a new campaign against animal consumption. But while it looks great and has drawn plenty of notice to both the film and the animal-rights activists since its unveiling Monday, Twilight’s custodians at Summit Entertainment (not to mention its Mormon source novelist Stephenie Meyer) probably aren’t as impressed by the NSFW poster co-opting their chaste tween blockbuster. Click through to see it.
The new artwork accompanied a Serratos tweet imploring followers: “My PETA Ad. Don’t eat them…Don’t wear them. :)”, which I presume is referring to animals and not PETA ads themselves, which are notoriously bland and low in fiber. Either way, Serratos should look out going forward; Twilight co-star Rachelle Lefevre was given walking papers for a lot less of an offense than tarting up the franchise with skin and principle, and Summit worked way too hard on New Moon’s campaign to have its homoerotic flair usurped by some nubile vegan trollop. Don’t let the door hit your bare ass on the way out, Christian.
· My PETA Ad [TwitPic via MTV]



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Posted 10 Nov 2009, 9:29 AM
I would definitely like to [werewolf entendre] her all over the [vampire entendre] and then finish her off with a [Mad Men entendre].
Posted 10 Nov 2009, 9:29 AM
What these deep-thinking nubiles fail to consider is this: Testosterone-polluted males (which I'm) tend to favor their bare forms, so when they strip down to protest eating flesh and wearing pelts they actually encourage us to run out to Longhorn while wearing a mink Russian hunting cap.
Posted 10 Nov 2009, 10:00 AM
"Nubile vegan trollop" = my new band name.
Posted 10 Nov 2009, 10:17 AM
That moon looks a little too new to be legal.
Posted 10 Nov 2009, 10:30 AM
First of all Ashley Greene had naked photos of her out all over the web for no cause. I think for Summit to get involved would be a huge line in the sand to all vegtetarians and vegans. It's ok to be naked just not for PETA. I think they should stay out of everyones personal life. The ad is tasteful and brings guys to watch the film with their girlfriends. They need to think ticket sales.
Posted 10 Nov 2009, 11:34 AM
I'd rather her go naked than wear fur too!!!
Posted 10 Nov 2009, 12:46 PM
She's definitely preaching to the choir.
Posted 10 Nov 2009, 7:12 PM
If Daniel Radcliffe doesn't get fired by Warner Bros (for his nude scenes in "Equus"), Christian Serratos will be fine.