Why So Similar?
The new poster for Christopher Nolan’s Inception has been released and…hey, it looks a little familiar. The vast, wet cityscape. The figure with his back to us, palming a weapon. The kerning! Yes, the Inception poster may read “From the Director of The Dark Knight” at the bottom, but you’d hardly need a magnifying glass to know that at first glance. Did Leonardo DiCaprio ever tell you how he got those scars?
The full poster, after the jump:



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Posted 15 Dec 2009, 3:14 PM
that font reminds me of the "chicago" poster? is nolan tryna slip a musical past us?
Posted 15 Dec 2009, 4:38 PM
Mmm... subliminal. If it worked the first time, why not use it again?
Posted 15 Dec 2009, 8:15 PM
Hey, you find an artist you like, you stick with it. If it ain't broke, don't fix it...
Posted 15 Dec 2009, 8:31 PM
Well, similar is ok, as long as not the SAME. I buy it. Do you?
Posted 15 Dec 2009, 10:07 PM
i'm glad you mentioned the kerning--so true and so many people don't even know what that means. [raises glass]
Posted 16 Dec 2009, 3:49 AM
thats pretty pretentious; belittling people because they don't know what kerning is? im a typographer and even i thought that was a bit snobby =P
silly bear =)
Posted 16 Dec 2009, 6:14 AM
Technically, it's letterspacing, not kerning. Kerning is the individual adjustment between letterforms to make the space equal throughout the entirety of the word. Letterspacing is the overall space between all of the letterforms.
Posted 16 Dec 2009, 12:33 AM
Weird, one of so many unoriginal poster shots got used again? On that same note, I don't think I have ever even seen that dark knight poster. Dorks.
Posted 16 Dec 2009, 12:47 AM
This guy made Memento, Following, Prestige and Batman Begins. I will watch Inception. Ripped of poster or not.
Posted 16 Dec 2009, 1:04 AM
The "INCEPTION" seems somewhat unreadable against that watery background.
If I were the creative director for this poster, i'd suggest to subliminally bury the batman logo, reflected in the glass or the water, or as a faint shape in the clouds. viral buzz, anyone?
Posted 16 Dec 2009, 1:58 AM
I've seen that poster a thousand times on a thousand movies there's nothing special about the dark knight poster either.
Posted 16 Dec 2009, 2:25 AM
Goodtime Charlie... Yes, he mentioned kerning, and it's definitely true many people don't know what that means. But put your glass down, because I believe kerning is the spacial relationship between a pair of letters, like AV, or LT. The term for spacing of a whole word or line is called tracking, or even "letter spacing."
Posted 16 Dec 2009, 4:13 AM
Same director, why not use the same poster?
Posted 16 Dec 2009, 4:24 AM
It's not kerning actually, it's letterspacing.
Posted 16 Dec 2009, 4:27 AM
Tracking, not kerning. Tracking is the uniform space between all letters. Kerning is the minutely adjusted space between two letterforms, usually when one has a descender, ascender or crossbar.
Posted 16 Dec 2009, 9:10 AM
Oh come on, it's very similar but it's not a rip. Give it a rest.
Posted 16 Dec 2009, 10:20 AM
Kyle-
This whole "after the jump" thing is REALLY starting to bug me. There's no "jump" here. The poster is RIGHT under those words. RIGHT FUCKING THERE. 1 centimeter. For the love of God.
Posted 16 Dec 2009, 10:36 AM
Hmm, the thing to consider first is what Nolan's role is, with the design of both posters. The posters may be a work of a completely separate group of people. Though there are clear similarities, the "back to the audience while standing in the middle of the poster" is not really something that is new.
Posted 16 Dec 2009, 7:43 PM
More proof that Hollywood thinks no one is paying attention. Which, to be fair, most people aren't...
This is a generation which thinks Paul Newman is the guy on the salad dressing.
Posted 16 Dec 2009, 9:50 PM
Since no one is ever going to scroll back this far..
You're all wrong; "kerning" is the erotic practice of inserting an 11.5 ounce aluminum can of non-carbonated delicious fruit purée into your what have you.
I'm outrageous!
Posted 18 Dec 2009, 8:21 AM
They ripped off the Turtles!!!
http://silenceinarchitecture.files.wordpress.com/2009/03/teenage_mutant_ninja_turtles.jpg