Super Ratings

In an era of splintered viewership and hundreds of channels, the Super Bowl has managed something remarkable -- it's actually set all-time records each of the last two years. Yesterday's game pulled in a 46.4 households rating and 68 share, up 10% from last year's game and, potentially, the only entertainment program other than the M.A.S.H. finale to win over 100 million viewers. (UPDATE: It surpassed even that!) Let me break it down for you: This country has now seen enough talking babies in advertisements that if you laid them end to end, you could reach Saturn. Bravo. [THR]

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